THE AGENCY 2025 GLOBAL CAMPAIGN
Crafting a refined, high-gloss brand identity for celebrity hairstylist Kacey Welch and her namesake extension method. Inspired by the effortless luxury of her signature Silk Wefts, the branding blends modern minimalism with editorial elegance—positioning Kacey as a pioneer in beauty innovation and a mentor to the next generation of stylists.
The Kacey Welch Method
Brand Concept & Story Development
Visual Identity & Typography Selection
Messaging Framework & Brand Voice
Creative/Art Direction
(photo, packaging, social)
Digital Asset Design
(social posts, email campaigns)
Product & Packaging Design Support
National Education Campaign Creative
(class promos, launch materials)
