BRAND IDENTITY & PACKAGING
For Sandoval, we distilled the brand and packaging design down to its essence. The voice is sensual and reverent—fragrance as ritual, not cover‑up—supported by concise, uppercase product names PEACE, LOVE, WOOD, CAPTAIN and high-contrast visuals.
Formulations are hand‑blended from sustainable essential oils, then bottled in 90% recyclable glass with no secondary packaging to reduce waste; each bottle includes a tumbled crystal that helps mix the blend and nods to the brand’s spiritual undercurrent.
Studio Sandoval
Brand Platform & Positioning
Voice, Messaging & Naming System
Visual Identity & Asset Suite
Packaging Strategy & Execution
(materials, labels, copy, unboxing)