1635 WOODS DRIVE | LOS ANGELES, CALIFORNIA

CASE STUDY HOUSE #22, universally known as The Stahl House, is one of the most significant residential works of the 20th century, a true cultural landmark immortalized through Julius Shulman's legendary 1960 photograph, later recognized by Time Magazine as one of the most influential images in the publication's 200-year history.

Being entrusted to brand a property of this magnitude is monumental; it’s not just marketing a listing, but honoring a piece of architectural history. 

Designed by Pierre Koenig and preserved by the original family since 1960, the home remains a symbol of Los Angeles modernism with a global legacy that’s unmatched. This is a once-in-a-generation opportunity, and crafting its visual story is a responsibility worthy of its architectural purity and cultural impact.

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The Stahl House

Campaign concept + narrative

Messaging and positioning

Visual identity + asset system

Email + print marketing suite

Custom listing/agent toolkit

Launch + reveal creative

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